A Smart GPS Based Mobile Ad-Server…
With today’s mass usage of mobile phones today, the amount of information that can be gathered with these phones is in large part under utilized, especially with regard to mobile advertising. It’s no secret that mobile advertising is the next frontier of internet marketing. The buzz around Google possibly producing their own handset as well as pledging to spend upwards of $4.6 billion for a mobile network says nothing else than Google is very serious about their future with mobile advertising. As users migrate to mobile phones for their internet surfing and information finding, and as mobile devices become smarter, the potential is mind boggling.
With new phones having smarter technology on them, and with wireless carriers adding new services, new and profitable forms of advertising will become available. A somewhat mainstream technology that can found on most phones being used today is active GPS location devices. This will prove to be a very important part of the mobile advertising formula. Imagine as an adsense publisher, if you can place GPS location based, as well as content related contextual ads on mobile sites to be scoured and clicked on by mobile users. An example of this high click through rate environment could be; If a user uses your site to look up information on a restaurant at a certain location, the ads served by adsense could be ads for other restaurants nearby, it’s very likely that the user might click on the ad therefore paying you for the click. Utilizing GPS based ad serving on mobile phones will be beneficial for both the advertiser’s, and publishers.
Phones such as the iPhone, and future phones such as the much-anticipated “GPhone” (Google’s Phone) with applications such as Google maps, etc. will enhance the feature list even more.
The MoVa Media Co. Mobile Ad-Serving Platform will utilize this new technology as well as all previous methods, and will be commercially available soon. Check out MoVaMedia.com for more specific product information and release dates.
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