MoVa Media – Tech Ramblings…..

“Mobile Social Networking” is one day going to top the mobile phone content market, and don’t think advertisers and mobile application developers aren’t going to hop on the bandwagon.

Mobile dating and networking sites will see a huge rise in users in the coming years, as more and more people become adapted to accessing content via their mobile phones. User’s that are in rural areas can benefit from this even more, because they might not have access to traditional broadband internet where they live. Companies like MySpace and FaceBook will obviously develop mobile versions of their communities for access anywhere, like user’s have been asking for. With these companies having their content accessed via mobile phones, they’ll be able to utilize a position-based marketing platform that can use information such as the mobile user’s current location, and preferences to serve very relevant advertisements. As Google is obviously entering this market, all the big competitors will follow, making for a lot of content, and even more relevant ad revenue…..

Mobile application developers can develop new ad-serving platforms that will enable new ways of serving un-obtrusive and non-annoying relevant advertising that will garner more revenue because of a higher click probability.

Mobile barcode recognition technology can easily be incorporated into social networking, as well as business networking. Imagine meeting someone, and needing to copy down all their info, be it a social situation, or business and being able to just scan a barcode on their business card, or something along those lines, and have all the person’s information automatically stored in your phone as a new contact.