Proximity Advertising via Bluetooth Connectivity.
Another feature that most everyone has available on their cell phone, that again I think is under-utilized, is Bluetooth Connectivity. Many think the only logical use for this technology is for use with bluetooth handsfree headsets, but from a marketing standpoint, I think it could prove to be a very scalable and trackable mode of advertising. By puting a small box in the business that wishes to advertise, anyone that comes within a pre-determined area around the business will receive a connect request from the bluetooth ad server. If the user accepts, (and opts-in) they could accept the connection and instantly download any type content the business wants the user to see. This could include coupons, links to WAP sites, Vouchers, etc. The best thing about this type of advertising, would be the auditing capabilities. The advertiser would have complete control over the entire marketing campaign. They would only have to pay for the accepted bluetooth connections, and the small box that simply plugs in, to run the system. Advertisers could also track the effectiveness of the campaign easily by tracking how many acted upon the advertisement opposed to how many connections were made in any given time period.
Other than the marketing benefits of bluetooth, businesses and organizations could incorporate terminals at their stores, tradshows, etc. for users to connect to and easily download information and content. Instead of wasting money to print an endless amount of brochures, you could let users quickly stop by your booth, quickly connect via bluetooth and download all the information you need. No more having your brochures thrown away, or mixed in a huge bag with all of your competitors. Users might even share your marketing message with friends and family to increase brand awareness through viral marketing as well.
I know this technology is already in place in Europe and Japan, and it’s only a matter of time before US companies join in and compete against each other to bring this technology to market. Something to think about…
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Hi,
Not so many people are convinced of bluetooth. . . it’s cool but the owners of big businesses aren’t still very convinced of it as a marketing mean. . . they are afraid of bluespamming. I guess what we are missing mostly is interactive advertising. . .most companies are providing one way advertising where the user will receive a message without any feedback from the user. We developed a bluetooth marketing solution that will do interative communication with the customer! So it’s the best INTERACTIVE bluetooth advertising and marketing device